smarterplanet:

3D Motion And Heat Sensing Technology Captures Shoppers’ In-Store Behavior - PSFK

Stores know what we purchase through scanning at the checkout, but in-store behavior that doesn’t end in a purchase is much harder to track. A system called Shopperception developed with Primesense places a small 3D sensor above a store shelf to capture shopping behavior for retailers.

Mashable reports that the sensor watches people interact with products and Shopperception’s app aggregates all of this data to create a real-time consumer response report. There’s also a heat map to show which products were picked up a lot and which ones were avoided.

One word can summarize my thoughts about this: no.  Privacy invasion much?

  1. gwenmcgregor reblogged this from smarterplanet
  2. codealpha reblogged this from smarterplanet and added:
    One word can summarize my thoughts about this: no. Privacy invasion much?
  3. splintercellconviction reblogged this from the-nuclear-chaos
  4. the-nuclear-chaos reblogged this from emergentfutures
  5. corndogking reblogged this from emergentfutures
  6. 40oclock reblogged this from smarterplanet
  7. lifethesedays reblogged this from emergentfutures
  8. maglinger reblogged this from emergentfutures
  9. actualfractal reblogged this from emergentfutures
  10. urbanspectacle reblogged this from officefordesignoperations
  11. alfredman reblogged this from emergentfutures
  12. officefordesignoperations reblogged this from emergentfutures
  13. rolynd69 reblogged this from emergentfutures
  14. newyorkrm2011 reblogged this from emergentfutures
  15. emergentfutures reblogged this from smarterplanet
  16. nirajsingh reblogged this from fastcompany
  17. acegeckers3d reblogged this from smarterplanet
  18. diariobizarrices reblogged this from smarterplanet
  19. kdnewman reblogged this from fastcompany
  20. thedissertationdetroit reblogged this from smarterplanet and added:
    This is slightly creepy…
  21. ruckretailsolutions reblogged this from fastcompany
  22. that1whovian reblogged this from smarterplanet
  23. case-custom reblogged this from smarterplanet
  24. hlooman reblogged this from smarterplanet